On August 13, 2020, the popular online video game, Fortnite, was removed from the Apple App Store due to a breach of contract. The battle between the game`s developer, Epic Games, and tech giant Apple has been making headlines ever since.
The disagreement began when Epic Games added a direct payment method to the Fortnite app, allowing users to purchase in-game currency without going through Apple`s payment system. This move was a clear violation of Apple`s policies, which state that all purchases made on the App Store must go through their payment system, giving them a 30% cut.
Apple`s response was swift, and within hours, they removed Fortnite from their App Store. This led to a legal battle between Epic Games and Apple, with Epic Games filing a lawsuit against Apple for anti-competitive practices.
The disagreement has sparked a broader conversation about the control that Apple has over the App Store and the fees it charges developers. Apple`s 30% cut has been a source of frustration for many app developers, who argue that it is too high.
The situation has also highlighted the growing importance of search engine optimization (SEO) in the online world. With Fortnite no longer available on the App Store, users are turning to search engines to find alternative ways to play the game. This has created an opportunity for websites that offer Fortnite downloads to improve their SEO rankings and attract more traffic.
In conclusion, the Fortnite Apple agreement is a complex issue that highlights the ongoing struggle between tech giants and app developers. It also highlights the importance of SEO in the online world and the impact that it can have on businesses. Only time will tell how this conflict will be resolved, but it is clear that it will have a significant impact on the future of the App Store and the app development community.